MIZDRAGONFLY

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1. BRILLIANT CLIENT PARTNERSHIP

MizDragonfly is a limited-edition jewelry line at the intersection of old Hollywood glam and quirky street style. The brand's iconic Wonder Woman bracelets and Revival rings are favorites to celebrities such as Queen Sessi (singer/songwriter), American actress Allie Gonino (Hollow Body), and Canadian actress Sarah Gadon (A Dangerous Method). MizDragonfly is also one of our favorite success stories as our partnership continues to bring rewarding experiences to life.

2. CHALLENGE ACCEPTED

Summer 2015 - MizDragonfly decided it was time to join the online world, and in turn, convert form a regular website to an online store. Questions bubbling up: Which platform should we pick and why? Is our product photography in line with industry standards? How are we going to launch? Can we expect immediate sales? Putting mizdragonfly.com on the worldwide map was our mission and we chose to accept it.

3. SOLUTION: DIVE RIGHT IN

When a brand is 100% on board and eager about the idea of increasing their bottom line by driving revenue online - it creates the electricity necessary for pushing boundaries. MizDragonfly's trusted Headfirst's expertise for delivering on expectations and Headfirst trusted MizDragonfly to dive right Headfirst's strategic launch ideas. Instead of simply converting a website to a publishing an online store and - Headfirst crafted a tailored launch strategy with targeted promotional tools for propelling mizdragonfly.com forward for the years to come. Headfirst also signed-up to refresh the brand's product photography and to continue managing the shop on a monthly basis after launch.

4. RESULTS
MizDragonfly.com launched in September 2015, right in time for prime holiday shopping season. Within a year, MizDragonfly saw a 400% increase in sales, repeat customers, and doubled its mailing list. As well Shopify's capacity of connecting with multi-channels such as Pinterest, Amazon and Facebook instantly allowed the brand to increase customer reach.  Furthermore, tracking inventory between multi-channels, stockroom and trade shows decreased inventory management time allowing the brand to focus on what they do best: creating fabulous limited-edition jewelry.
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